Audience Focus
Too often, we can find ourselves rambling or roaming in a presentation, and this usually means we’ve strayed from the hoary principle of audience focus. Yes, focus on your audience. Roaming aimlessly...
View ArticleWhat the Audience Wants – TOOTSIFELT
As much as some of us might seek the adulation of the crowd, it’s wise to remember that your presentation isn’t about you – it’s about your audience. Your presentation is for your audience and you must...
View ArticleWhat’s In It For Your Audience?
Stanley K. Ridgley WIIFY – What’s In It For Your Audience? This catchphrase comes loaded with a freight-train of wisdom for your business presentation. And no, it isn’t about you . . . it’s about your...
View ArticleThe Especially Powerful Presentation – Malcolm X
Stanley K. Ridgley Malcolm X was a great presenter, and he would sting his audiences with a superb and especially powerful technique – powerful grabber lines. Like snapping a towel to skin, you want to...
View ArticleBusiness Presentation Audience?
Stanley K. Ridgley Do you face a listless, distracted business presentation audience? Are your “listeners” checking iPhones every few seconds? Texting? Chatting in side conversations? Do they sit with...
View ArticleDo You Ever Wing It?
Stanley K. Ridgley Always speak to the people in your audience in ways that move them . . . and this means never, ever wing it. Offer them something that speaks to them in the language they understand...
View ArticleMind-Blasting to Hook your Audience
Stanley K. Ridgley Some experts estimate that you have an initial 15 seconds – maybe 20 – to hook your audience for your business presentation. And with a kaleidoscope of modern-day distractions, you...
View Article“I never get an interesting topic”
Stanley K. Ridgley “I never get an interesting topic.” Perhaps you’ve said that? I’ve certainly heard it. In fact, I hear this lament more often than I would prefer. It embodies much of what is wrong...
View ArticleBookend your Business Presentation Structure
Stanley K. Ridgley Bookend your presentation structure to give the audience a satisfying experience. You can bookend your segment of a group presentation, too. “Bookend?” What’s this bookending and why...
View ArticleDon’t Be a Business Presentation Snipper!
Stanley K. Ridgley I often hear business presentation sentence snippers. Snippers have a verbal tic – they snip the ends of sentences during a business presentation. You’ve probably heard these...
View ArticleAudience Engagement – Don’t Just Talk at Folks
Stanley K. Ridgley Do you face a listless, distracted audience? Are your “listeners” checking iPhones every few seconds? Texting? Chatting in side conversations? Do they sit with glazed, far-away looks...
View ArticleKnow your Audience . . . for an Especially Powerful Presentation
Stanley K. Ridgley “Know your audience” is an hoary folk-wisdom kind of phrase that we’ve all heard and said at some point. But what does it mean? It’s almost like an incantation, similar to that...
View ArticleRespect Your Audience for Presentation Power
Stanley K. Ridgley Always speak to the people in your audience in ways that move them – respect your audience. Speak to your listeners in their language and to their needs. Always offer them your...
View ArticleThe Especially Powerful Presentation – Malcolm X
Stanley K. Ridgley Malcolm X was a great presenter, and he would sting his audiences with a superb and especially powerful technique – powerful grabber lines. Like snapping a towel to skin, you want to...
View ArticleBusiness Presentation Audience?
Stanley K. Ridgley Do you face a listless, distracted business presentation audience? Are your “listeners” checking iPhones every few seconds? Texting? Chatting in side conversations? Do they sit with...
View ArticleDo You Ever Wing It?
Stanley K. Ridgley Always speak to the people in your audience in ways that move them . . . and this means never, ever wing it. Offer them something that speaks to them in the language they understand...
View ArticleMind-Blasting to Hook your Audience
Stanley K. Ridgley Some experts estimate that you have an initial 15 seconds – maybe 20 – to hook your audience for your business presentation. And with a kaleidoscope of modern-day distractions, you...
View Article“I never get an interesting topic”
Stanley K. Ridgley “I never get an interesting topic.” Perhaps you’ve said that? I’ve certainly heard it. In fact, I hear this lament more often than I would prefer. It embodies much of what is wrong...
View ArticleBookend your Business Presentation Structure
Stanley K. RidgleyBookend your presentation structure to give the audience a satisfying experience. You can bookend your segment of a group presentation, too. “Bookend?” What’s this bookending and why...
View ArticleDon’t Be a Business Presentation Snipper!
Stanley K. RidgleyI often hear business presentation sentence snippers. Snippers have a verbal tic – they snip the ends of sentences during a business presentation. You’ve probably heard these...
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